Driven by population growth and economic development, the volume of plastic on the market is expected to double by 2040. This would make the annual volume of plastic that ends up in the ocean almost triple.
To avoid this, we need to think about which plastic containers are marketed. We need to REMOVE the plastics we don’t need, going beyond just removing straws and transport bags, scaling up new innovative models that deliver products to customers with reusable, compostable packaging or directly without packaging.