The increase in 2020 of almost 30% of the number of customers who have decided to go for our sustainable packaging shows the importance of our PackInGreen strategy. 26% of these sales are paper bags and 54% biodegradable and compostable film reels, either single layer or multilayer structures with high barrier properties.
Also, new directives banning the use of non-recyclable plastic packaging are encouraging sales of reusable, recyclable and compostable products. Biodegradable and compostable films, particularly reels for automatic packaging, have dominated the growth of the demand for films for industrial flexible packaging. Thanks to their improved properties, these films allow a sustainable balance between food safety and the environment.