Before purchasing a package, we must make sure that we adjust to the sizes that we need in order to avoid excess material.
Packing products in packages where there is too much excess material can be also harmful for our brand image, for the reason that consumers may think that they are buying a “emptier package than usual”, or simply, they can think that they are being cheated on. Who has not bought a chips bag of metalized material that does not let you see the inside and when opening it felt defrauded?
Avoid these shrinkages and issues by adjusting dimensions to the reel width and packaging length properly.