On December 2nd, we visited the Extenda headquarters in Miami. Our export director, Susana Menchén R. met with the executive director of Extenda in USA, Jordi Boada.
At this conference, they established the beginning of our collaboration with Extenda to introduce the PackInGreen products within the American market, mainly in Florida and the east coast of the USA.
The American market is on the rise when it comes to demanding sustainable products for the food industry, and Coverpan’s PackInGreen products have attracted the interest of many companies. Therefore, a new commercial strategy will begin within the next months in order to get our products to our customers of the sandwich industry, which is a powerful sector in the country as well as bakeries and the fruit and vegetables industries.